Back in 2005, BusinessWeek (via Gapingvoid.com) had an article about blogs entitled " Blogs will change your business ". Back then, blogs were said to be a "prerequisite". Were they really? Maybe, maybe not, that's not the point of this post. The article continues stating " blog power simply doesn't translate yet into big bucks. For now, it's running mostly on people's passion to communicate ". That was 2 years ago, did that change a lot? Well, quite not much if you read this post from Alex Iskold on ReadWriteWeb : There's No Money In The Long Tail of the Blogosphere . " Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail is nearly zero. Whatever monetization means the blogger in the long tail settled on, be it Google AdSense or Amazon affiliate codes, it can only work
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La techno n'est pas une fin, elle doit être mise à la disposition des idées & du business. Mieux vaut une bonne 'vieille techno' efficace au service d'un bon business qu'une 'techno de pointe' (et pas forcément 'au point') au service d'un business 'fantomatique'. C'est trivial à dire mais souvent c'est bon de le rappeler !