Et que fait un Africain quand il decide de se lancer dans les affaires?

Dans un monde ideal, il ou elle devrait lire la mine de conseils postes sur le blog Diary of a Mad Business Woman.

Un blog riche de petits conseils simples et droles pour les africains voulant se lancer dans les affaires. L'auteure, une africaine, participe aussi a la plate-forme d'aide aux affaires Tradelink Africa. L'auteure ne vous parle pas de monter le dernier hedge fund specialise dans les nouvelles technologies, mais au contraire, plus en lien avec les realites africaines, elle s'adresse a ceux qui en Afrique veulent investir temps, argent et reves dans l'aventure tortueuse du "biz".

Revue de detail des mauvaises et des bonnes raisons qui feront de nous les CEO de demain.

"Everyone expects their business to bring in money, bring in the customers, and expand each year. Unfortunately, most people are not willing to put in the work and do the specific things that are necessary to make their businesses succeed- like take medicine every day to make sure your mind is clear enough to write good business advice – ..."

"How not to start a business" :
  • En investissant toute sa retraite dans une nouvelle affaire
  • En salariant le cousin du village ou tout autre membre de votre famille
  • Faut-il emprunter a la banque pour ouvrir/developper votre affaire?
  • En faisant des estimations approximatives de vos futurs revenus
" Why not to start a business- to run away from your terrible boss".

Au fil des lignes, elle nous conte l'histoire de proches qui ont essaye de monter des PME en Afrique. Vous sourirez a l'evocation d'un oncle, d'un ami ou d'un cousin qui s'est reve apprenti-entrepreneur (la tonalite resonnera de maniere familiere pour beaucoup d'entre vous). En fin de compte pour reussir en affaires, nous dit-elle, soyez optimiste mais restez realiste !


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